ICP Management Platform

Keep your ICPs up to date with market intelligence from every sales call.

Profile Base builds your customer personas, learns from every sales call, and keeps every AI tool your team uses in sync.

Free forever · Pro at $7.99/mo for AI features

The Seed-Stage B2B
10–50 employees · $0–3M ARR · B2B SaaS
LIVE · MCP
4 Buyer ProfilesLive via MCP
Firmographics
Stage: Pre-seed to early Series A
Size: 10–50 employees
Revenue: $0–$3M ARR
Industry: B2B SaaS, B2B services
Geography: US-first, remote-first
Stack: HubSpot, Fireflies, Claude, Slack
MCPAll 4 profiles distributed to Claude · ChatGPT · +2 tools
The Problem

Your best buyer research is sitting in a folder nobody opens.

Every sales call contains signal about how your buyer is changing. Pain points shifting. New objections surfacing. Language evolving. None of it makes it back to your ICP.

Month 1
→

You have built your ICP. The team is aligned and your messaging is sharp.

Month 3
→

After 40 sales calls, your personas have shifted -- but your documentation has not.

Month 6
→

Marketing starts targeting the wrong segments. Messaging drifts. AI output becomes generic. New hires inherit an outdated brief.

Month 12
→

Campaigns have bad messaging. Sales and marketing describe different buyers. Growth starts to stall.

How It Works

Build. Update. Distribute. Analyze.

Four motions that keep your buyer intelligence alive and working for every tool and every team member.

01

Turn what you already have into a structured ICP.

Upload your call transcripts, persona docs, and website. Profile Base synthesizes them into a structured, queryable buyer profile. Works from whatever you have, including messy notes and rough drafts.

From zero to a structured ICP in one upload session
The Seed-Stage B2BBUILDING
Firmographics
Company Stage
···
Buyer Profile
Primary Buyer
···
Felt Needs
Top Pain Point
···
Signal
Buyer Language
···
Objections
Key Objection
···
Distribution
MCP Distribution
···
The Insight Loop

Your sales calls know your buyer better than your ICP does.

Profile Base closes the loop between what your reps hear on calls and what your whole team works from.

📞

Every call is a signal

Pain points shift. Objections evolve. Language changes. Profile Base reads every uploaded transcript and surfaces what it is telling you about your buyer.

🔁

Signals become updates

Each finding comes back as a specific proposed ICP change — a new pain point to add, an objection to log, a phrase to update. You review and approve.

⚡

Updates reach every tool

The moment you approve a change, every AI tool connected via MCP gets the updated ICP. Your whole team works from current buyer context automatically.

MCP Distribution

Set it once. Every AI tool your team uses stays in sync.

MCP (Model Context Protocol) lets AI tools read external data in real time. Profile Base publishes your live ICP as an MCP server. Every tool — Claude, ChatGPT, and others — pulls from it automatically.

No re-prompting. No pasting context. When the ICP updates, every tool gets the update. Your whole team works from the same buyer intelligence without any extra effort.

Claude
Buyer context loaded into every Claude session automatically.
Synced
ChatGPT
Writers and strategists always have current personas in context.
Synced
Outbound
SDRs write from the same ICP as your content team. No drift.
Synced
Email / CRM
Lifecycle sequences built from current buyer intelligence per segment.
Synced
Pricing

Free to start. Pro when you're ready.

Build and share your ICPs for free. Add AI-powered analysis and generation when you need it.

Free
$0/mo

Build, edit, and share your customer profiles with your team and AI tools.

Get Started Free
Create & edit ICPs and buyer personas
Create messaging playbooks
MCP distribution to AI tools
API key access
Team sharing & invites
Unlimited profile editing
MOST POPULAR
Pro
$7.99/mo

Let AI build your profiles, analyze your calls, and generate your messaging.

Start Free, Upgrade Anytime
Everything in Free
AI-powered ICP builder
Transcript analysis with insights
AI-generated messaging playbooks
Section regeneration with AI
Call quality grades
What's Coming

The ICP gets smarter every time you add a new data source.

Right now, Profile Base works from whatever you upload manually. That's enough to get started. But the real power is when your calls, CRM, and support data flow in automatically — so your ICP updates itself as your market evolves.

Available now
ICP builder

Upload transcripts, docs, and your website. Profile Base synthesizes them into a structured buyer profile.

Buyer profiles

Up to 5 IBPs per ICP, each with demographics, felt needs, use cases, and buyer language.

AI-suggested updates

Every uploaded transcript surfaces proposed ICP changes for you to review and approve.

MCP distribution

Your live ICP publishes as an MCP server. Every connected AI tool works from the same current profile.

Messaging architecture

Positioning statements and per-buyer messaging generated from your ICP data.

Call grading

Sales call transcripts scored against your ICP across five messaging dimensions.

On the roadmap
Call ingestionComing soon
Fireflies.ai
Auto-ingest call transcripts as they record. No manual uploads.
Otter.ai
Connect your Otter workspace and pull transcripts automatically.
Fathom
Sync Fathom call summaries and transcripts directly into Profile Base.
Gong
Pull Gong call recordings and transcripts at scale. Full library ingestion.
Zoom recordings
Ingest recorded Zoom calls from your workspace automatically.
CRM and sales signalsComing soon
HubSpot
Sync deal stages, contact properties, and CRM notes as ICP signal.
Salesforce
Pull opportunity data, activity history, and custom fields into your ICP.
Slack
Surface buyer signals from sales and CS channels. Close the loop between the field and the ICP.
Expanded analysisComing soon
Support ticket analysis
Ingest support tickets to surface unmet needs, friction points, and language patterns not captured in sales calls.
Sales document analysis
Upload proposals, battle cards, and sales decks. Profile Base surfaces what messaging is actually being used in deals.
Cross-transcript patterns
Trend detection across your full call library. See how buyer language, objections, and pain points shift over time.

Your best buyer research is already being recorded.
Start learning from it.

Profile Base builds your customer personas, learns from every sales call, and keeps every AI tool your team uses in sync.

Get Started Free

Free forever · Pro at $7.99/mo for AI features

Profile Base
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